What is digital marketing

         Digital marketing

Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms. The 1990s and 2000s saw its rise, which altered how companies and brands use technology for marketing. Digital marketing campaigns have proliferated as a result of the integration of digital platforms into everyday life and marketing strategies. These campaigns frequently combine search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media advertising. 

The term "digital marketing" encompasses non-Internet platforms that offer digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold ringtones. Digital marketing and online advertising are distinguished from one another by the expansion to non-Internet outlets.

Digital Marketing Online

Online marketing and offline marketing are the two fundamental foundations of digital marketing. To be clear, I'll merely describe the many aspects of online marketing here for the sake of completeness because I'll discuss it in a distinct book.

The following are the top 7 online marketing categories:

optimization for search engines (SEO)

Internet advertising (SEM)

Content promotion

Use of social media (SMM)

Paid-per-click promotion (PPC)

Affiliate promotion

email advertising

History of digital marketing👇

In the 2000s and 2010s, when there was a significant increase in the number of devices that could access digital media, digital marketing grew more sophisticated. Statistics from 2012 and 2013 indicated that the digital marketing industry was continuing expanding. As social media platforms like LinkedIn, Facebook, YouTube, and Twitter emerged in the 2000s, consumers' reliance on digital electronics increased. They therefore anticipated a smooth user experience for searching product information across several platforms. The diversification of marketing technologies was improved by the shift in consumer behaviour.

Online marketing, internet marketing, and web marketing are other names for digital marketing. Over time, the phrase "digital marketing" has gained in prominence. Online marketing is still used often in the USA. Digital marketing is also known as web marketing in Italy. Particularly since 2013, the term "digital marketing" has become the most used worldwide.

Digital advertising spending increased by 48% in 2010, with an estimated 4.5 trillion internet ads served annually.

Businesses that utilise Online Behavioural Advertising (OBA) to target specific internet users account for an increasing share of advertising, however OBA also presents privacy and data protection issues for consumers.

Digital marketing has the following advantages:

both a global and local impact- The same advertisement may be seen by people in several time zones or all across the world. Local ads are becoming more visible thanks to digital marketing, so businesses may tailor their ads to local audiences.

focusing on a particular audience - Through email or social media, clients and potential customers can stay in touch with brands, allowing businesses to contact with them or test out offers to gather information.

Cost-effectiveness - Compared to conventional marketing strategies like TV commercials, digital marketing is less expensive. Promoting using social media and email marketing is essentially free. 

How does digital marketing👇 work? 

Online marketing works by developing a coordinated, strategy that supports your target audience’s unique buying journey. That means your business uses multiple channels, like social, email, and search, to support an overarching strategy, like generating brand awareness, leads, or sales.    

###########################

# To generate leads.

 # Channels: digital advertising, email, and search strategy:

# Create a blog post that focuses on a MOFU (middle of the funnel) need.

# Make the blog article user- and search engine-friendly.

# Include a resource that users can download in exchange for providing their email address.

# For those email subscribers, create a drip campaign to bring them toward conversion.

You also known about - Affiliate marketing