What is digital marketing
Digital marketing Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms. The 1990s and 2000s saw its rise, which altered how companies and brands use technology for marketing. Digital marketing campaigns have proliferated as a result of the integration of digital platforms into everyday life and marketing strategies. These campaigns frequently combine search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media advertising. The term "digital marketing" encompasses non-Internet platforms that offer digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold ringtones. Digital marketing and online advertising are